Why Your Photographer Wants You to Hire a Makeup Artist for Your Photoshoot

Guest post by Whitney O’Brien, Boston Newborn Photographer

When planning your photoshoot, you might be thinking about outfits, locations, and how to convince your partner or kiddos to smile. But there’s one detail that can elevate your session in ways you might not expect: hiring a professional makeup artist.

As a photographer, I LOVE when my clients use professional makeup artists for their session—and it’s not because I want you to look like someone you're not. Quite the opposite. It’s because I want you to look and feel like the best version of yourself, so your confidence shines through in every image.

Here’s why hiring a makeup artist is one of the best things you can do for your photoshoot.

1. Professional Makeup Translates Differently on Camera

The camera sees things a little differently than the mirror does. Natural light, studio lighting, and camera lenses can wash out features or highlight uneven skin tones that aren’t noticeable in person. A professional makeup artist knows exactly how to enhance your features in a way that looks natural and flawless on camera—without feeling overdone.

They use techniques and products designed to withstand the session, ensuring you’ll look radiant from the first shot to the last, even if the session runs long or you're wrangling toddlers in between!

photo courtesy of whitney o brien photography

2. Boost Your Confidence and Feel Pampered

Let's be real—most of us aren’t models, and being in front of the camera can feel vulnerable. But when you take time for yourself to get glammed up, you’ll notice an instant boost in confidence.

When you feel amazing, it shows. Your posture changes, your smile is more relaxed, and you step into the session with ease. Getting your hair and makeup done also gives you a chance to slow down and enjoy a little self-care before the shoot.

It’s not just about appearances—it’s about feeling your best, which makes for the most natural, connected photos.

3. It Completes the Look and Ties Everything Together

You've carefully chosen outfits, coordinated your family’s look, and thought about every detail of your session. Professional makeup ensures that your look is cohesive and polished, so when you see the final gallery, everything feels beautifully intentional.

This is especially important for maternity and newborn sessions, where we’re aiming for soft, natural tones and timeless imagery. A makeup artist will enhance your glow while keeping everything aligned with the cozy, relaxed vibe we’re creating.

photo courtesy of whitney o brien photography

4. It’s Less Stress for You on the Day of the Session

Picture this: instead of rushing around trying to perfect your eyeliner with a toddler tugging on your leg, you’re sitting back, relaxing, while a professional takes care of it all.

Hiring a makeup artist removes one more thing from your to-do list and lets you show up to your session feeling calm, prepared, and photo-ready.

Final Thoughts

At the end of the day, your photos are an investment—an heirloom that will be cherished for years. Hiring a makeup artist ensures you’ll love the way you look and feel in these memories. It’s a small step that makes a big difference in how your photos turn out and how confident you feel during the process.

I promise—you’re worth it.

Beauties, I hope you loved our guest feature today! If you have any questions about makeup for your photoshoot, don't forget to contact either myself or Whitney! We are here to help you!

Lots of love, lipstick, and great makeup in photos,

Carla & Whitney